I seem to dive into every subject of what I do, to the point where you would think I was only focusing on one direction of thinking. But, that's not true. I found that being a Master of None, is actually being the best of who you can be.
Most of us have heard the phrase, selling ice to eskimos. But why would anyone sell ice to someone who lives in an environment where water turns to ice? Because the sales person has convinced you that your environment is not what you think it is. This is something that is happening in our industry, and happening in large amounts.
